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Big 12 Commissioner Bob Bowlsby says it is good for the league to relevant on the first Saturday of December.
For the first time in seven seasons, the Big 12 is playing a championship game.
While No. 2 Oklahoma would likely be in the four-team College Football Playoff without it, and could get left out with a loss to No. 10 TCU, Bowlsby said it's the right thing for the Big 12 to be playing a championship game like the rest of the Power Five conferences.
The game is being played in the home stadium of the NFL's Dallas Cowboys. The last Big 12 title games in 2009 and 2010 were also played in AT&T Stadium, where the game will be played at least four more years after this.
"I think this is as good as any venue in the world," Bowlsby said. "We're lucky to have it here. ... We were intentional in putting it here for five years. We want to put down some roots."
Bowlsby said that doesn't mean the Big 12 title game won't be played somewhere else, but noted that North Texas is centrally located with a great venue and that it is easy for fans to get there.
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