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FILE - Penn State's Ji'Ayir Brown talks to reporters during an NCAA college football news conference at the Big Ten Conference media days, at Lucas Oil Stadium, Wednesday, July 27, 2022, in Indianapolis. “Having an opportunity to change other peoples' lives, that's what's cool about NIL,” said Penn State quarterback Sean Clifford. “It's not what we're doing or what I'm doing,” Clifford said, “it's about what Ji'Ayir came from to now where he's at, being able to impact a dude like that. (AP Photo/Darron Cummings, File)
New rules make star college football players millionaires

By Dave Skretta Aug. 31, 2022 10:54 AM EDT

FILE - At left, Alabama head coach Nick Saban yells to the sideline during the first half of Alabama's NCAA college football scrimmage, Saturday, April 16, 2022, in Tuscaloosa, Ala. At right, Texas A&M coach Jimbo Fisher reacts to an official's call during the second half of the team's NCAA college football game against Mississippi, Saturday, Nov. 13, 2021, in Oxford, Miss. To hear coaches speak of it, NIL deals have either helped bring them the players they were looking for or it's just another level of competition to land the most elite athletes. (AP Photo/File)
EXPLAINER: Name, image and licensing in college, HS sports

By Erica Hunzinger Aug. 31, 2022 02:32 AM EDT

Mississippi head coach Lane Kiffin, left, confers with Mississippi wide receiver Sellers Shy (15) during an NCAA college football practice, Wednesday, Aug. 3, 2022, in Oxford, Miss. (AP Photo/Rogelio V. Solis)
It's Prime time in Mississippi, with dose of Kiffin, Leach

By John Zenor Aug. 26, 2022 02:51 PM EDT

FILE - Michigan State head football coach Mel Tucker acknowledges the fans during the first half of an NCAA college basketball game between Michigan State and Penn State, Saturday, Dec. 11, 2021, in East Lansing, Mich. Michigan State's third-year football coach, hoping more people will get to know him better, gave five reporters an all-access day this summer that started on a golf course and ended on the sprawling deck at his house. (AP Photo/Carlos Osorio, File)
Michigan State coach Mel Tucker always on brand to promote

By Larry Lage Aug. 24, 2022 04:51 PM EDT

FILE -Mississippi linebacker Luke Knox (16) celebrates a fumble recovery against Arkansas during an NCAA college football game Saturday, Sept. 7, 2019, in Oxford, Miss. Knox, who appeared in 23 games at Ole Miss before joining the Panthers, has died, the university said. Knox died Wednesday, Aug. 17, 2022, school officials said. The cause was not revealed, though the university said early Thursday that police “do not suspect foul play."(Bruce Newman/The Oxford Eagle via AP)
FIU football player Knox, brother of Bills TE, dies at 22

By Tim Reynolds Aug. 18, 2022 09:23 AM EDT

Georgia head coach Kirby Smart speaks during NCAA college football Southeastern Conference Media Days, Wednesday, July 20, 2022, in Atlanta. (AP Photo/John Bazemore)
Georgia begins national title defense with sweet fade

By Paul Newberry Aug. 04, 2022 05:17 PM EDT

After the first year of college sports’ name, image and likeness era, the total amount spent was about $917 million according to estimates by NIL platform Opendorse. The following graphic shows the average value of some first year NIL deals.here
New online NIL marketplace connects fans to college athletes

By Ralph D. Russo Aug. 01, 2022 12:14 PM EDT

Penn State head coach James Franklin talks to reporters during an NCAA college football news conference at the Big Ten Conference media days, at Lucas Oil Stadium, Wednesday, July 27, 2022, in Indianapolis. (AP Photo/Darron Cummings)
Penn State's Clifford mum on college players organizing

By Ralph D. Russo Jul. 27, 2022 06:28 PM EDT

FILE - Oregon Ducks tight end Spencer Webb (18) is shown after a touchdown during an NCAA college football game against Arizona on Sept. 25, 2021, in Eugene, Ore. Webb has died after falling and striking his head on rock slides at a popular swimming lake near Eugene, Oregon. Authorities say the 22-year-old was unresponsive when they arrived at Triangle Lake on Wednesday, July 13, 2022, and found him about 100 yards down a steep trail. (AP Photo/Andy Nelson, File)
Oregon tight end, social media star, dies of head injury

Jul. 14, 2022 01:05 PM EDT

FILE - Kansas State guard Nijel Pack (24) shoots next to West Virginia forward Isaiah Cottrell during an NCAA college basketball game in Manhattan, Kan., Feb. 14, 2022. The first year of the athlete compensation era in college sports evolved into almost everything the NCAA didn't want when it gave the green light last summer. What originally was envisioned as a way for college athletes to make some pocket money based on their celebrity has turned into bidding wars for football and men's basketball recruits and transfers. Pack made one of the first big splashes in April. (AP Photo/Reed Hoffmann, File)
One year of NIL: How much have athletes made?

By Erica Hunzinger Jul. 06, 2022 04:56 PM EDT

FILE - Kentucky quarterback Will Levis looks for a receiver against during the first half of the team's NCAA college football game against Mississippi State in Starkville, Miss., Oct. 29, 2021. The quarterback with the active and entertaining TikTok account has become an intriguing NFL prospect. That combination of personality and athletic potential has never been more valuable in college athletics. (AP Photo/Rogelio V. Solis, File)
Kentucky QB Levis balances NIL gains with long-term goals

By Ralph D. Russo Jun. 30, 2022 01:22 PM EDT

FILE - Pittsburgh wide receiver Jordan Addison (3) hauls in a pass for a touchdown against Duke safety Lummie Young IV (23) during the first half of an NCAA college football game Nov. 6, 2021, in Durham, N.C. Addison is exploring his options. The 2021 Biletnikoff Award winner as the nation's top receiver is in the NCAA transfer portal. Addison put in his paperwork by the May 1 deadline and his entry became visible Tuesday. (AP Photo/Chris Seward, File)
USC lands All-American WR Jordan Addison from Pitt

By Greg Beacham May. 19, 2022 06:03 PM EDT

Stanford forward Cameron Brink (22) celebrates with teammates as confetti flies after Stanford beat Texas 59-50 in a college basketball game in the Elite 8 round of the NCAA tournament, Sunday, March 27, 2022, in Spokane, Wash. (AP Photo/Ted S. Warren)
Women's Final Four can be a financial windfall for players

By Pat Eaton-Robb Mar. 30, 2022 04:16 PM EDT

FILE - Auburn head coach Bryan Harsin walks near the sideline during a timeout in the first half of an NCAA college football game against South Carolina on Nov. 20, 2021, in Columbia, S.C. Harsin says he is “not planning on going anywhere” as he tries to navigate a tumultuous offseason of turnover in his program. Auburn went 6-7 in its first season under Harsin, who was hired away from Boise State a little more than 13 months ago. (AP Photo/Sean Rayford, File)
After investigation, Auburn sticks with coach Bryan Harsin

By John Zenor Feb. 11, 2022 01:48 PM EST

FILE - Auburn head coach Bryan Harsin walks near the sideline during a timeout in the first half of an NCAA college football game against South Carolina on Nov. 20, 2021, in Columbia, S.C. Harsin says he is “not planning on going anywhere” as he tries to navigate a tumultuous offseason of turnover in his program. Auburn went 6-7 in its first season under Harsin, who was hired away from Boise State a little more than 13 months ago. (AP Photo/Sean Rayford, File)
Auburn still examining Harsin's handling of football program

Feb. 07, 2022 02:22 PM EST

FILE - Auburn head coach Bryan Harsin walks near the sideline during a timeout in the first half of an NCAA college football game against South Carolina on Nov. 20, 2021, in Columbia, S.C. Harsin says he is “not planning on going anywhere” as he tries to navigate a tumultuous offseason of turnover in his program. Auburn went 6-7 in its first season under Harsin, who was hired away from Boise State a little more than 13 months ago. (AP Photo/Sean Rayford, File)
Auburn coach Harsin holds firm amid turnover and criticism

By The Associated Press Feb. 04, 2022 01:54 PM EST

Georgia quarterback Stetson Bennett reacts to winning the College Football Playoff championship game, late Monday, Jan. 10, 2022, in Indianapolis, against Alabama. (Curtis Compton/Atlanta Journal-Constitution via AP)
Georgia QB Bennett announces he will return for 1 more year

Jan. 19, 2022 07:51 PM EST

Kentucky wide receiver Wan'Dale Robinson (1) dives for extra yardage just short of the goal line on a 52-yard pass play during the second half of the Citrus Bowl NCAA college football game against Iowa, Saturday, Jan. 1, 2022, in Orlando, Fla. (AP Photo/Phelan M. Ebenhack)
Kentucky receiver Wan'Dale Robinson to enter NFL draft

Jan. 05, 2022 08:50 PM EST

Michigan State players celebrate a win after the Peach Bowl NCAA college football game between Pittsburgh and Michigan State, Thursday, Dec. 30, 2021, in Atlanta. Michigan State won 31-21. (AP Photo/John Bazemore)
Michigan State WR Jayden Reed returning in 2022

Jan. 04, 2022 06:50 PM EST

FILE - Wisconsin linebacker Leo Chenal (5) runs during the first half of an NCAA college football game against Rutgers, Nov. 6, 2021, in Piscataway, N.J. Chenal is entering the NFL draft rather than returning to the Badgers next season. He announced his decision Monday, Jan. 3, 2022, on social media. The move comes after he earned second-team honors on the Associated Press All-America team as a junior. (AP Photo/Noah K. Murray, File)
Wisconsin LB Leo Chenal announces he's entering NFL draft

Jan. 03, 2022 08:32 PM EST