Small business
Bret Oliverio poses at his Sup Dogs restaurant in Chapel Hill, N.C., Thursday, July 15, 2021. Oliverio wants to pursue deals with college athletes to endorse his restaurant specializing in hot dogs and burgers along the main Franklin Street drag steps from the University of North Carolina. Like other small-business owners in college towns, he has to sort out what that entails with athletes free to profit from use of their name, image and likeness (NIL) for the first time. (AP Photo/Gerry Broome)
NIL era brings cautious optimism to college-town businesses

By Aaron Beard Jul. 19, 2021 12:15 PM EDT