College media rights: What has happened and what's next?

FILE - Texas A&M students celebrate with Texas A&M defensive lineman Isaiah Raikes (34) as they packed Kyle Field after upsetting Alabama 38-41 in an NCAA college football game on Oct. 9, 2021, in College Station, Texas. The “Beef Bowl,” which draws from comments Aggies coach Jimbo Fisher and Crimson Tide coach Nick Saban made about each other over concerns about NIL after Fisher brought in one of the top recruiting classes in history. (AP Photo/Sam Craft, File)

FILE - Ohio State running back Jalin Marshall (7) is pressured by Notre Dame defensive lineman Doug Randolph (44) during the first half of the Fiesta Bowl NCAA College football game on Jan. 1, 2016, in Glendale, Ariz. Notre Dame plays at Ohio State on Sept. 3, 2022. (AP Photo/Rick Scuteri, File)