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After the first year of college sports’ name, image and likeness era, the total amount spent was about $917 million according to estimates by NIL platform Opendorse. The following graphic shows the average value of some first year NIL deals.here

New online NIL marketplace connects fans to college athletes

By Ralph D. Russo Aug. 01, 2022 12:14 PM EDT

FILE - Kansas State guard Nijel Pack (24) shoots next to West Virginia forward Isaiah Cottrell during an NCAA college basketball game in Manhattan, Kan., Feb. 14, 2022. The first year of the athlete compensation era in college sports evolved into almost everything the NCAA didn't want when it gave the green light last summer.
What originally was envisioned as a way for college athletes to make some pocket money based on their celebrity has turned into bidding wars for football and men's basketball recruits and transfers. Pack made one of the first big splashes in April. (AP Photo/Reed Hoffmann, File)

One year of NIL: How much have athletes made?

By Erica Hunzinger Jul. 06, 2022 04:56 PM EDT

FILE - Barclays Center Chief Executive Officer Brett Yormark is shown during a press conference at Barclays Center in the Brooklyn borough of New York, Wednesday, Nov. 16, 2016. Yormark, an executive with Jay-Z's Roc Nation and former CEO of the Brooklyn Nets, was named Big 12 commissioner Wednesday, June 29, 2022, another unconventional hire by a major conference amid the rapidly changing landscape of college athletics. (AP Photo/Kathy Willens, File)

Big 12 picks Roc Nation's Brett Yormark as next commissioner

By Schuyler Dixon Jun. 29, 2022 11:37 AM EDT

ACC revenue up in 2020-21 with Notre Dame in football chase

May. 20, 2022 07:20 PM EDT
GREENSBORO, N.C. (AP) — The Atlantic Coast Conference reported a record total of $578.3 million in revenue for the 2020-21 fiscal year with the addition of Notre...

FILE - NCAA President Mark Emmert answers a question at a news conference April 6, 2014, in Arlington, Texas. Emmert is stepping down after 12 years on the job. NCAA Board of Governors Chairman John DeGioia announced the move Tuesday, April 26, and said it was by mutual agreement. Emmert will continue to serve in his role until a new president is selected and in place or until June 30, 2023. (AP Photo/Eric Gay, File)

Final Four Basketball

Apr. 26, 2022 08:27 PM EDT

Georgia quarterback Stetson Bennett (left) and offensive lineman Xavier Truss walk to team practice for the Orange Bowl at Barry University on Monday, Dec. 27, 2021, in Miami Shores, Fla. Georgia plays Michigan at 7:30 p.m. on Friday at Hard Rock Stadium in Miami Gardens, Fla., in the Orange Bowl CFP Semifinal. (Curtis Compton/Atlanta Journal-Constitution via AP)

Smart: Stetson to start at QB; Daniels health still unclear

By Ralph D. Russo Dec. 29, 2021 06:06 PM EST

Baylor offensive lineman Mose Jeffery celebrates with fans who stormed the field after defeating Oklahoma in an NCAA college football game, Saturday Nov. 13, 2021, in Waco, Texas. (Ernesto Garcia/Waco Tribune-Herald via AP)

Extra points for Baylor and fan storming draw Oklahoma ire

By Stephen Hawkins Nov. 13, 2021 06:45 PM EST

Michigan State head coach Mel Tucker reacts as he leaves the field following an NCAA college football game against Indiana, Saturday, Oct. 16, 2021, in Bloomington, Ind. Michigan State won 20-15. (AP Photo/Darron Cummings)

Week 9 Preview: Wolverines-Spartans biggest of B10 battles

By Eric Olson Oct. 29, 2021 03:53 AM EDT

FILE - In this Oct. 24, 2015, file photo, Western Kentucky lines up on offense against LSU during an NCAA college football game at Tiger Stadium in Baton Rouge, La. LSU and Caesar's Sportsbook announced Friday, Sept. 17, 2021, that they have entered into a multi-year sponsorship agreement, making Louisiana's flagship state university the first in the Southeastern Conference to enter a financial partnership with a gambling company. (Austin Anthony/Daily News via AP, File)

LSU, Caesars Sportsbook, enter sponsorship agreement

By Brett Martel Sep. 17, 2021 03:20 PM EDT

FILE - In this Dec. 12, 2020, file photo, Minnesota running back Mohamed Ibrahim (24) carries the ball away from Nebraska safety Marquel Dismuke (9) during the second half of an NCAA college football game in Lincoln, Neb. As college athletes like Ibrahim begin making money from the use of their names, images and likenesses, concerns are being raised over how the new rules will affect team chemistry. (AP Photo/Nati Harnik, File)

Will athletes' new college cash flow impact team chemistry?

By Pat Eaton-Robb Aug. 24, 2021 02:05 PM EDT

FILE - BYU offensive lineman Brady Christensen, right, pushes running back Ty'Son Williams, left, for a touchdown in the second half during an NCAA college football game in Provo, Utah, in this Thursday, Aug. 29, 2019, file phto A deal BYU has made available to its football players could test how much allowing athletes to be compensated by outside companies for name, image and likeness can be used as a competitive advantage.
On Thursday, BYU announced Built Brands —- a Utah-based company that makes protein-heavy snacks —- will give the opportunity for all 123 members of its football team to be paid to promote its products. . (AP Photo/George Frey, File)

Competitive advantage? BYU's NIL deal could test limits

By Ralph D. Russo Aug. 13, 2021 05:50 PM EDT

Deal allows Ohio State players to profit from jersey sales

Aug. 03, 2021 04:29 PM EDT
COLUMBUS, Ohio (AP) — Football players and athletes in Ohio State's other 35 sports now will be able to make money off the sale of Buckeyes jerseys bearing...

College sports trading cards latest byproduct of NIL policy

By Arnie Stapleton Jul. 23, 2021 04:12 PM EDT
You'll soon be able to collect trading cards of your favorite college athletes, the latest offshoot of the NCAA's milestone decision to allow student-athletes...