Corporate sponsorship
Iowa State and Oregon compete during the first half of the Fiesta Bowl NCAA college football game, Saturday, Jan. 2, 2021, in Glendale, Ariz. (AP Photo/Ross D. Franklin)
Bowl games look to future after weathering challenging year

By Joe Reedy Jan. 16, 2021 02:36 AM EST

Colorado signs sponsorship deal with sports betting operator

Sep. 08, 2020 06:23 PM EDT
BOULDER, Colo. (AP) — The University of Colorado has signed a partnership deal with a Denver-based sports betting operator. The five-year...

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...

Duke's Mayonnaise new sponsor of Charlotte football games

By Steve Reed Jun. 18, 2020 10:00 AM EDT
CHARLOTTE, N.C. (AP) — Duke’s Mayonnaise is the new title sponsor of the regular-season college football game and postseason bowl game played in Charlotte. ...

FILE - In this April 16, 2020, file photo, Tokyo 2020 Organizing Committee President Yoshiro Mori, left, speaks in teleconference with John Coates, chairman of the IOC's Coordination Commission for the Tokyo 2020 Olympic Games, in Tokyo. The Tokyo Olympics were postponed a month ago. But there are still more questions than answers about the new opening on July 23, 2021 and what form those games will take.(Kazuhiro Nogi/Pool Photo via AP, File)
The Latest: Japan's medical head says vaccine needed quickly

By The Associated Press Apr. 27, 2020 03:33 PM EDT

FILE - In this April 25, 2018, file photo, the NCAA headquarters is shown in Indianapolis. The NCAA is moving closer to permitting Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own. Recommendations for changes to NCAA rules that would permit athletes to earn money for their names, images and likeness are being reviewed by college sports administrators this week before being sent to the association's Board of Governors. (AP Photo/Darron Cummings, File)
NCAA moves toward allowing athletes to be paid sponsors

Ralph D. Russo Apr. 23, 2020 03:52 PM EDT