Iowa State wide receiver Allen Lazard celebrates after catching a 5-yard touchdown pass during the first half of an NCAA college football game against Iowa, Saturday, Sept. 9, 2017, in Ames, Iowa. (AP Photo/Charlie Neibergall)

Iowa State coach Matt Campbell has promised to tweak the Cyclones uniforms in an effort to appeal to a younger generation.

To that end, Iowa State made a surprise announcement Thursday that it would be debuting a new logo and helmet when it faces Texas on national television.

The logo, depicting a "Cyclone" on an all-cardinal helmet, won't replace the "I-State" main logo that the school adopted about a decade ago after using a new wordmark seemingly every few years or so. 

Iowa State has worn a different uniform/helmet combination in each of its four games this fall.

Whether the Cyclones latest look has a future is anyone's guess _ but their players seemed to like the new hats.