FILE - Texas players sing "The Eyes Of Texas," after defeating Kansas State 22-17 in an NCAA college football game in Austin, Texas, on Nov. 26, 2021. The new business world of college athletes getting paid for endorsements has created a rapidly expanding pop-up industry: nonprofits formed to set up athletes with deals that pay them to promote charities. Among the first was Horns With Heart, a nonprofit set up to aid offensive linemen at the University of Texas in 2021. A bill filed Wednesday, Sept. 28, 2022, would eliminate the tax deduction for individuals and for specific contributions that are then paid to athletes for name, image and likeness deals. (AP Photo/Chuck Burton, File)

College athletics sees surge in nonprofits paying players

FILE - Air Force quarterback Haaziq Daniels (4) runs in for a touchdown as offensive tackle Adam Karas, right, looks to set a block on Louisville defensive back Josh Minkins (25) during the first half of the First Responder Bowl NCAA college football game Tuesday, Dec. 28, 2021, in Dallas. The offensive linemen for Air Force call themselves “Diesel,” a nickname invented a few seasons ago to personify the grit and toughness they use to help power the Falcons. (AP Photo/Jeffrey McWhorter, File)

Air Force's high-powered ground game runs on 'Diesel'

Wake Forest quarterback Sam Hartman (10) looks to pass against Clemson during the first half of an NCAA college football game in Winston-Salem, N.C., Saturday, Sept. 24, 2022. (AP Photo/Chuck Burton)

Florida St. seeks 5-0 start in Top 25 matchup vs Wake Forest

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Maryland wide receiver Rakim Jarrett runs a route against Michigan State during the second half of an NCAA college football game, Saturday, Oct. 1, 2022, in College Park, Md. (AP Photo/Julio Cortez)

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