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FILE - Kentucky quarterback Will Levis looks for a receiver against during the first half of the team's NCAA college football game against Mississippi State in Starkville, Miss., Oct. 29, 2021. The quarterback with the active and entertaining TikTok account has become an intriguing NFL prospect. That combination of personality and athletic potential has never been more valuable in college athletics. (AP Photo/Rogelio V. Solis, File)

Kentucky QB Levis balances NIL gains with long-term goals

FILE - Alabama coach Nick Saban watches players warm up for the team's College Football Playoff championship game against Georgia on Jan. 10, 2022, in Indianapolis. The first year of the athlete compensation era in college sports evolved into almost everything the NCAA didn't want when it gave the green light last summer.v“When you see Nick Saban losing his cool over recruiting, it's a sure sign that damage is being done at the highest levels of NCAA athletic competition,” University of Illinois labor law professor Michael LeRoy said, referring to the Alabama football coach's comments in May. (AP Photo/Paul Sancya, File)

One year into NIL era, fresh questions about its future

FILE - Miami punter Lou Hedley prepares to punt during the second half of an NCAA college football game against North Carolina State, Oct. 23, 2021, in Miami Gardens, Fla. Hedley is among thousands of international student athletes who can’t earn income from their name, image and likeness on U.S. soil. Some are trekking home to do it. Hedley had to fly 13,000 miles to western Australia to cash in on his name. (AP Photo/Wilfredo Lee, File)

'It's all legal': Foreign college athletes cash in at home

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FILE - UCLA guard Jaime Jaquez Jr., right, tries to get by Southern California forward Isaiah Mobley during the second half of an NCAA college basketball game on March 5, 2022, in Los Angeles. UCLA and Southern California are planning to leave the Pac-12 for the Big Ten Conference in a seismic change that could lead to another major realignment of college sports. A person who spoke to The Associated Press on Thursday, June 30, 2022, on condition of anonymity because the schools' talks with the Big Ten have not been made public said the schools have taken steps to request an invitation to join the conference. (AP Photo/Mark J. Terrill, File)

Conference realignment makes another seismic shift

Conference realignment in college sports has been going on since 1984, when the Supreme Court invalidated the NCAA's national television contract for football.

Florida paying $1M to each of Billy Napier's 3 coordinators

GAINESVILLE, Fla. (AP) — Florida is paying each of coach Billy Napier's three coordinators $1 million annually.

FILE - UCLA guard Jaime Jaquez Jr., right, tries to get by Southern California forward Isaiah Mobley during the second half of an NCAA college basketball game on March 5, 2022, in Los Angeles. UCLA and Southern California are planning to leave the Pac-12 for the Big Ten Conference in a seismic change that could lead to another major realignment of college sports. A person who spoke to The Associated Press on Thursday, June 30, 2022, on condition of anonymity because the schools' talks with the Big Ten have not been made public said the schools have taken steps to request an invitation to join the conference. (AP Photo/Mark J. Terrill, File)

Big Ten votes to add USC, UCLA as members starting in 2024

In a surprising and seismic shift in college athletics, the Big Ten voted Thursday to add Southern California and UCLA as conference members beginning in 2024.

FILE - Kentucky quarterback Will Levis looks for a receiver against during the first half of the team's NCAA college football game against Mississippi State in Starkville, Miss., Oct. 29, 2021. The quarterback with the active and entertaining TikTok account has become an intriguing NFL prospect. That combination of personality and athletic potential has never been more valuable in college athletics. (AP Photo/Rogelio V. Solis, File)

Kentucky QB Levis balances NIL gains with long-term goals

ATLANTA (AP) — Heading into last season, the most notable moment of Will Levis' career as a college football player just might have been