FILE - Kansas players celebrate a win over North Carolina after a college basketball game in the finals of the men's Final Four NCAA tournament, Monday, April 4, 2022, in New Orleans. College football and men's basketball players on scholarship in one of the major conferences can expect to soon earn a minimum of $50,000 each year he plays because of the influx of cash from so-called booster collectives brokering name, image and likeness deals. That prediction, based on market trends, was made this week by Blake Lawrence, co-founder and CEO of a company that helps athletes and schools navigate the ever-changing NIL landscape. (AP Photo/David J. Phillip, File)

FILE - Signage at the headquarters of the NCAA is viewed in Indianapolis, March 12, 2020. By trying to limit how much schools can help college athletes cashing in on their fame, the NCAA seems to have inadvertently opened the door for boosters to get a foothold in a burgeoning market. (AP Photo/Michael Conroy, File)