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FILE - Kentucky quarterback Will Levis looks for a receiver against during the first half of the team's NCAA college football game against Mississippi State in Starkville, Miss., Oct. 29, 2021. The quarterback with the active and entertaining TikTok account has become an intriguing NFL prospect. That combination of personality and athletic potential has never been more valuable in college athletics. (AP Photo/Rogelio V. Solis, File)
Kentucky QB Levis balances NIL gains with long-term goals

By Ralph D. Russo 25 minutes ago

FILE - Pittsburgh wide receiver Jordan Addison (3) hauls in a pass for a touchdown against Duke safety Lummie Young IV (23) during the first half of an NCAA college football game Nov. 6, 2021, in Durham, N.C. Addison is exploring his options. The 2021 Biletnikoff Award winner as the nation's top receiver is in the NCAA transfer portal. Addison put in his paperwork by the May 1 deadline and his entry became visible Tuesday. (AP Photo/Chris Seward, File)
USC lands All-American WR Jordan Addison from Pitt

By Greg Beacham May. 19, 2022 06:03 PM EDT

Stanford forward Cameron Brink (22) celebrates with teammates as confetti flies after Stanford beat Texas 59-50 in a college basketball game in the Elite 8 round of the NCAA tournament, Sunday, March 27, 2022, in Spokane, Wash. (AP Photo/Ted S. Warren)
Women's Final Four can be a financial windfall for players

By Pat Eaton-Robb Mar. 30, 2022 04:16 PM EDT

FILE - Auburn head coach Bryan Harsin walks near the sideline during a timeout in the first half of an NCAA college football game against South Carolina on Nov. 20, 2021, in Columbia, S.C. Harsin says he is “not planning on going anywhere” as he tries to navigate a tumultuous offseason of turnover in his program. Auburn went 6-7 in its first season under Harsin, who was hired away from Boise State a little more than 13 months ago. (AP Photo/Sean Rayford, File)
After investigation, Auburn sticks with coach Bryan Harsin

By John Zenor Feb. 11, 2022 01:48 PM EST

FILE - Auburn head coach Bryan Harsin walks near the sideline during a timeout in the first half of an NCAA college football game against South Carolina on Nov. 20, 2021, in Columbia, S.C. Harsin says he is “not planning on going anywhere” as he tries to navigate a tumultuous offseason of turnover in his program. Auburn went 6-7 in its first season under Harsin, who was hired away from Boise State a little more than 13 months ago. (AP Photo/Sean Rayford, File)
Auburn still examining Harsin's handling of football program

Feb. 07, 2022 02:22 PM EST

FILE - Auburn head coach Bryan Harsin walks near the sideline during a timeout in the first half of an NCAA college football game against South Carolina on Nov. 20, 2021, in Columbia, S.C. Harsin says he is “not planning on going anywhere” as he tries to navigate a tumultuous offseason of turnover in his program. Auburn went 6-7 in its first season under Harsin, who was hired away from Boise State a little more than 13 months ago. (AP Photo/Sean Rayford, File)
Auburn coach Harsin holds firm amid turnover and criticism

By The Associated Press Feb. 04, 2022 01:54 PM EST

Georgia quarterback Stetson Bennett reacts to winning the College Football Playoff championship game, late Monday, Jan. 10, 2022, in Indianapolis, against Alabama. (Curtis Compton/Atlanta Journal-Constitution via AP)
Georgia QB Bennett announces he will return for 1 more year

Jan. 19, 2022 07:51 PM EST

Kentucky wide receiver Wan'Dale Robinson (1) dives for extra yardage just short of the goal line on a 52-yard pass play during the second half of the Citrus Bowl NCAA college football game against Iowa, Saturday, Jan. 1, 2022, in Orlando, Fla. (AP Photo/Phelan M. Ebenhack)
Kentucky receiver Wan'Dale Robinson to enter NFL draft

Jan. 05, 2022 08:50 PM EST

Michigan State players celebrate a win after the Peach Bowl NCAA college football game between Pittsburgh and Michigan State, Thursday, Dec. 30, 2021, in Atlanta. Michigan State won 31-21. (AP Photo/John Bazemore)
Michigan State WR Jayden Reed returning in 2022

Jan. 04, 2022 06:50 PM EST

FILE - Wisconsin linebacker Leo Chenal (5) runs during the first half of an NCAA college football game against Rutgers, Nov. 6, 2021, in Piscataway, N.J. Chenal is entering the NFL draft rather than returning to the Badgers next season. He announced his decision Monday, Jan. 3, 2022, on social media. The move comes after he earned second-team honors on the Associated Press All-America team as a junior. (AP Photo/Noah K. Murray, File)
Wisconsin LB Leo Chenal announces he's entering NFL draft

Jan. 03, 2022 08:32 PM EST

FILE - Pittsburgh quarterback Kenny Pickett looks to pass against Syracuse during the first half of an NCAA college football game in Syracuse, N.Y., Saturday, Nov. 27, 2021. (AP Photo/Adrian Kraus, File)
MSU RB Walker, Pitt QB Pickett skipping Peach Bowl

By Will Graves Dec. 16, 2021 04:35 PM EST

Oklahoma quarterback Spencer Rattler (7) is tackled by Baylor defensive lineman TJ Franklin, bottom, during the second half of an NCAA college football game in Waco, Texas, Saturday, Nov. 13, 2021. (AP Photo/Ray Carlin)
Oklahoma QB Spencer Rattler to enter transfer portal

By Cliff Brunt Nov. 29, 2021 02:24 PM EST

Syracuse wide receiver Taj Harris (3) runs with the ball during an NCAA football game against Ohio in Athens, Ohio, Saturday, Sept. 4, 2021. Syracuse wide receiver Taj Harris is taking his talents elsewhere. Orange coach Dino Babers confirmed Monday, Oct. 4, 2021, that the junior has decided to enter the transfer portal. (AP Photo/Kirk Irwin)
Syracuse QB Tommy DeVito to enter transfer portal

Oct. 17, 2021 11:52 PM EDT

Miami quarterback D'Eriq King (1) throws a pass during the second quarter of an NCAA college football game against Michigan State, Saturday, Sept. 18, 2021, in Miami Gardens, Fla. (AP Photo/Michael Reaves)
Good deal: Benching doesn't sully Rattler's marketability

By Ralph D. Russo Oct. 17, 2021 10:07 AM EDT

Colorado head coach Karl Dorrell walks the sideline in the first half of an NCAA college football game against Southern California Saturday, Oct. 2, 2021, in Boulder, Colo. Dorrell shoved a television photographer from a Denver CBS affiliate while leaving the field after the loss. (AP Photo/David Zalubowski)
Karl Dorrell sorry for shoving photojournalist's camera

By Arnie Stapleton Oct. 03, 2021 02:37 PM EDT

Colorado head coach Karl Dorrell walks the sideline in the first half of an NCAA college football game against Southern California Saturday, Oct. 2, 2021, in Boulder, Colo. Dorrell shoved a television photographer from a Denver CBS affiliate while leaving the field after the loss. (AP Photo/David Zalubowski)
Colorado AD apologizes after football coach shoves TV camera

By Arnie Stapleton Oct. 03, 2021 12:26 AM EDT

FILE - Arizona wide receiver Jamarye Joiner (10) runs n the second half during an NCAA college football game against Southern California in Tucson, Ariz., in this Saturday, Nov. 14, 2020, file photo. (AP Photo/Rick Scuteri, File)
Arizona set to begin Jedd Fisch era

By John Marshall Aug. 19, 2021 01:02 PM EDT

Bret Oliverio poses at his Sup Dogs restaurant in Chapel Hill, N.C., Thursday, July 15, 2021. Oliverio wants to pursue deals with college athletes to endorse his restaurant specializing in hot dogs and burgers along the main Franklin Street drag steps from the University of North Carolina. Like other small-business owners in college towns, he has to sort out what that entails with athletes free to profit from use of their name, image and likeness (NIL) for the first time. (AP Photo/Gerry Broome)
NIL era brings cautious optimism to college-town businesses

By Aaron Beard Jul. 19, 2021 12:15 PM EDT

Nebraska head coach Scott Frost and the Huskers run on to the field to a sea of fans for the first time since the pandemic started before the Red-White Spring game at Memorial Stadium in Lincoln, Neb. on Saturday, May 1, 2021. (Kenneth Ferriera/Lincoln Journal Star via AP)
Coming to Twitter: Sponsored videos from college athletes

By Ralph D. Russo Jun. 03, 2021 04:34 PM EDT

Chattanooga NCAA college football assistant coach Chris Malone looks on during a team practice in Chattanooga, Tenn., in this Tuesday, March 19, 2019, photo. The Chattanooga football assistant coach fired over a social media post disparaging the state of Georgia and voting rights advocate Stacey Abrams is suing to get his job back along with back pay and damages. He contends his First Amendment rights were violated. Malone says he was forced to resign Jan. 7 in the lawsuit filed Tuesday, April 27, 2021, in the Eastern District of U.S. District Court. (Doug Strickland/Chattanooga Times Free Press via AP)
Chattanooga assistant fired over tweet sues to get job back

By Teresa M. Walker Apr. 29, 2021 12:14 PM EDT