Contracts and orders
FILE - In this Oct. 24, 2015, file photo, Western Kentucky lines up on offense against LSU during an NCAA college football game at Tiger Stadium in Baton Rouge, La. LSU and Caesar's Sportsbook announced Friday, Sept. 17, 2021, that they have entered into a multi-year sponsorship agreement, making Louisiana's flagship state university the first in the Southeastern Conference to enter a financial partnership with a gambling company. (Austin Anthony/Daily News via AP, File)
LSU, Caesars Sportsbook, enter sponsorship agreement

By Brett Martel Sep. 17, 2021 03:20 PM EDT

Deal allows Ohio State players to profit from jersey sales

Aug. 03, 2021 04:29 PM EDT
COLUMBUS, Ohio (AP) — Football players and athletes in Ohio State's other 35 sports now will be able to make money off the sale of Buckeyes jerseys bearing...

Texas approves licensing deal worth nearly $100 million

Dec. 09, 2019 06:48 PM EST
AUSTIN, Texas (AP) — University of Texas regents on Monday approved a new Longhorns product licensing management agreement in a long-term deal worth an...

FILE - This Jan. 13, 2016 file photo shows the peristyle of the Los Angeles Memorial Coliseum in Los Angeles. United Airlines and the University of Southern California have reached a new naming rights agreement for Los Angeles Memorial Coliseum to resolve criticism that putting a corporate name on the stadium disrespects its role as a World War I monument. (AP Photo/Nick Ut, File)
United Airlines, USC agree to modify LA Coliseum naming deal

By John Antczak Jun. 07, 2019 03:00 PM EDT

Andy Anderson makes his way to Levi's Stadium before the NCAA college football playoff championship game between Alabama and Clemson Monday, Jan. 7, 2019, in Santa Clara, Calif. (AP Photo/David J. Phillip)
CLE at Alabama 1/7/2019

Jan. 07, 2019 06:32 PM EST