Corporate sponsorship
Georgia quarterback Stetson Bennett (left) and offensive lineman Xavier Truss walk to team practice for the Orange Bowl at Barry University on Monday, Dec. 27, 2021, in Miami Shores, Fla. Georgia plays Michigan at 7:30 p.m. on Friday at Hard Rock Stadium in Miami Gardens, Fla., in the Orange Bowl CFP Semifinal. (Curtis Compton/Atlanta Journal-Constitution via AP)
Smart: Stetson to start at QB; Daniels health still unclear

By Ralph D. Russo Dec. 29, 2021 06:06 PM EST

FILE - In this Oct. 24, 2015, file photo, Western Kentucky lines up on offense against LSU during an NCAA college football game at Tiger Stadium in Baton Rouge, La. LSU and Caesar's Sportsbook announced Friday, Sept. 17, 2021, that they have entered into a multi-year sponsorship agreement, making Louisiana's flagship state university the first in the Southeastern Conference to enter a financial partnership with a gambling company. (Austin Anthony/Daily News via AP, File)
LSU, Caesars Sportsbook, enter sponsorship agreement

By Brett Martel Sep. 17, 2021 03:20 PM EDT

FILE - In this Aug. 22, 2016, file photo, ABC talk show host Jimmy Kimmel poses with then Democratic presidential nominee Hillary Clinton, unseen, during a break in taping of "Jimmy Kimmel Live!" in Los Angeles. Kimmel announced Wednesday, June 17, 2021, on his show that he will be the title sponsor of college football's LA Bowl that is scheduled to be played Dec. 18 at SoFi Stadium in Inglewood, Ca. (AP Photo/Carolyn Kaster, File)
Jimmy Kimmel to be title sponsor of inaugural LA Bowl

By Greg Beacham Jun. 17, 2021 01:51 AM EDT

Iowa State and Oregon compete during the first half of the Fiesta Bowl NCAA college football game, Saturday, Jan. 2, 2021, in Glendale, Ariz. (AP Photo/Ross D. Franklin)
Bowl games look to future after weathering challenging year

By Joe Reedy Jan. 16, 2021 02:36 AM EST

Colorado signs sponsorship deal with sports betting operator

Sep. 08, 2020 06:23 PM EDT
BOULDER, Colo. (AP) — The University of Colorado has signed a partnership deal with a Denver-based sports betting operator. The five-year...

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...

Duke's Mayonnaise new sponsor of Charlotte football games

By Steve Reed Jun. 18, 2020 10:00 AM EDT
CHARLOTTE, N.C. (AP) — Duke’s Mayonnaise is the new title sponsor of the regular-season college football game and postseason bowl game played in Charlotte. ...

FILE - In this April 16, 2020, file photo, Tokyo 2020 Organizing Committee President Yoshiro Mori, left, speaks in teleconference with John Coates, chairman of the IOC's Coordination Commission for the Tokyo 2020 Olympic Games, in Tokyo. The Tokyo Olympics were postponed a month ago. But there are still more questions than answers about the new opening on July 23, 2021 and what form those games will take.(Kazuhiro Nogi/Pool Photo via AP, File)
The Latest: Japan's medical head says vaccine needed quickly

By The Associated Press Apr. 27, 2020 03:33 PM EDT

FILE - In this April 25, 2018, file photo, the NCAA headquarters is shown in Indianapolis. The NCAA is moving closer to permitting Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own. Recommendations for changes to NCAA rules that would permit athletes to earn money for their names, images and likeness are being reviewed by college sports administrators this week before being sent to the association's Board of Governors. (AP Photo/Darron Cummings, File)
NCAA moves toward allowing athletes to be paid sponsors

Ralph D. Russo Apr. 23, 2020 03:52 PM EDT