Sports sponsorship
FILE - In this Oct. 12, 2019, file photo, Texas and Oklahoma fans fill the Cotton Bowl during the first half of an NCAA college football game in Dallas. In 2021, college football will attempt to return to normal after a season roiled by the pandemic while also adapting to a new paradigm in which the athletes have more power than ever before. (AP Photo/Jeffrey McWhorter, File)
College football 2021: NCAA reforms and pandemic recovery

By Ralph D. Russo Jan. 08, 2021 03:18 PM EST

FILE - Then-Democratic presidential candidate Corey booker speaks during the National Urban League Conference in Indianapolis, in this Thursday, July 25, 2019, file photo. A bill being introduced Thursday, Dec. 17, 2020, by four Democratic lawmakers would grant college athletes sweeping rights to compensation, including a share of the revenue generated by their sports, and create a federal commission on college athletics. The College Athletes Bill of Rights is sponsored by U.S. Senators Corey Booker (D-N.J.), Richard Blumenthal (D-Conn.) and Kirsten Gillibrand (D-N.Y.), and U.S. Rep. Jan Schakowsky (D-Ill.). If passed it could wreak havoc with the NCAA's ability to govern intercollegiate athletics, and the association's model for amateurism.(AP Photo/Darron Cummings, File)
Booker, Democratic lawmakers introduce NCAA reform bill

By Ralph D. Russo Dec. 17, 2020 07:21 AM EST

FILE - In this Nov. 4, 2020 photo, The Supreme Court in Washington. (AP Photo/J. Scott Applewhite)
High court agrees to hear NCAA athlete compensation case

By Jessica Gresko Dec. 16, 2020 12:26 PM EST

Colorado signs sponsorship deal with sports betting operator

Sep. 08, 2020 06:23 PM EDT
BOULDER, Colo. (AP) — The University of Colorado has signed a partnership deal with a Denver-based sports betting operator. The five-year...

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...

FILE - In this Jan. 8, 2018, file photo, the championship logo is seen on the field at Mercedes-Benz Stadium before the NCAA college football playoff championship game between Georgia and Alabama in Atlanta. There are more bowl games scheduled for the coming season than ever before in major college football: 42, not including the College Football Playoff championship. College football leaders are in the process of piecing together plans to attempt to play a regular season during the COVID-19 pandemic. If it is even possible, everyone anticipates there will be disruptions, added expenses and loads of stress just to get through it.(AP Photo/David Goldman)
NCAA heeds Division I's pleas for patience on fall sports

By Doug Feinberg And Ralph D. Russo Jul. 24, 2020 05:54 PM EDT

Georgia, Minnesota players win national prep honors

By Beth Harris Jul. 24, 2020 02:10 PM EDT
Football player Arik Gilbert and basketball player Paige Bueckers have been named national high school athletes of the year. Gilbert of...

FILE - In this March 30, 2020, file photo, the Olympic rings are displayed in Tokyo. Elk Grove Village has a rose. A nice green one with five zeroes behind it. Now it is looking for the right partner. With Olympic leaders concerned about funding heading into the Tokyo Games, Elk Grove is looking to sponsor a U.S. federation in another bid to generate exposure for the Chicago suburb after it attracted some lucrative attention for its partnership with college football's Bahamas Bowl. (AP Photo/Jae C. Hong, File)
New sponsorship categories could help Olympic federations

By Jay Cohen Jun. 22, 2020 11:10 AM EDT

In this April 25, 2020 photograph, a small Mississippi state flag is held by a participant during a drive-by "re-open Mississippi" protest past the Governor's Mansion, in the background, in Jackson, Miss. This current flag has in the canton portion of the banner the design of the Civil War-era Confederate battle flag, that has been the center of a long-simmering debate about its removal or replacement. (AP Photo/Rogelio V. Solis)
Following athletes, NCAA takes aim at Confederate flag

By Ralph D. Russo Jun. 19, 2020 04:32 PM EDT

Duke's Mayonnaise new sponsor of Charlotte football games

By Steve Reed Jun. 18, 2020 10:00 AM EDT
CHARLOTTE, N.C. (AP) — Duke’s Mayonnaise is the new title sponsor of the regular-season college football game and postseason bowl game played in Charlotte. ...

FILE - In this Aug. 3, 2019, file photo, Oklahoma State linebacker Amen Ogbongbemiga poses during an NCAA college football media day in Stillwater Okla. Oklahoma State University officials said Wednesday, June 3, 2020, that three returning student-athletes have tested positive for COVID-19 although they were not showing symptoms. Among them is OSU linebacker Amen Ogbongbemiga, who said on Twitter he tested positive for the virus after he attended a protest in Tulsa. The 21-year-old Ogbongbemiga says he protected himself during the protest. (AP Photo/Sue Ogrocki, File)
The Latest: Detroit Pistons set to reopen practice facility

By The Associated Press Jun. 03, 2020 12:29 PM EDT

FILE - In this April 16, 2020, file photo, Tokyo 2020 Organizing Committee President Yoshiro Mori, left, speaks in teleconference with John Coates, chairman of the IOC's Coordination Commission for the Tokyo 2020 Olympic Games, in Tokyo. The Tokyo Olympics were postponed a month ago. But there are still more questions than answers about the new opening on July 23, 2021 and what form those games will take.(Kazuhiro Nogi/Pool Photo via AP, File)
The Latest: Japan's medical head says vaccine needed quickly

By The Associated Press Apr. 27, 2020 03:33 PM EDT

Blake Lawrence, co-founder and CEO of athlete marketing platform Opendorse, smiles in this Aug. 15, 2018, photo provided by Opendorse. Lawrence expects opportunities for high level NCAA college student-athletes to earn a significant sum of money from activating their social and digital media presence on behalf of sponsors in the local community. That scenario could become reality as soon as 2021 as the NCAA figures out the details of how college athletes can be compensated for the use of their name, image or likeness. (Opendorse via AP)
Tech companies, like college athletes, eager to cash in

By Eric Olson Apr. 27, 2020 10:37 AM EDT

FILE - In this April 25, 2018, file photo, the NCAA headquarters is shown in Indianapolis. The NCAA is moving closer to permitting Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own. Recommendations for changes to NCAA rules that would permit athletes to earn money for their names, images and likeness are being reviewed by college sports administrators this week before being sent to the association's Board of Governors. (AP Photo/Darron Cummings, File)
NCAA moves toward allowing athletes to be paid sponsors

Ralph D. Russo Apr. 23, 2020 03:52 PM EDT

In this June 13, 2018 file photo, grounds crew prepare TD Ameritrade Park in Omaha, Neb., for the NCAA baseball College World Series. The Division I baseball championship, decided in this city of just under a half-million for the past 70 years, is among the many sporting events canceled or postponed because of the coronavirus pandemic. (AP Photo/Nati Harnik, file)
Preparing for budget crunch, conferences ask NCAA for relief

By Ralph D. Russo Apr. 14, 2020 09:59 PM EDT

FILE - In this May 18, 2019, file photo, jockey Tyler Gaffalione, right, reacts aboard War of Will, as they crosses the finish line first to win the Preakness Stakes horse race at Pimlico Race Course, in Baltimore. A measure in Maryland to redevelop Pimlico Race Course to keep the second leg of horse racing's Triple Crown in Baltimore is scheduled for a hearing before state lawmakers. The “Racing and Community Development Act of 2020” is set for a hearing before the House Ways and Means Committee on Tuesday, Feb. 25, 2020. (AP Photo/Steve Helber, File)
The Latest: NCAA suspends infraction hearings, arguments

By The Associated Press Apr. 03, 2020 06:52 PM EDT

A locked gate is seen by the Etihad Stadium where Manchester City was due to play Burnley in an English Premier League soccer match Saturday March 14, 2020, after all English soccer games were cancelled due to the spread of the COVID-19 Coronavirus. For most people, the new COVID-19 coronavirus causes only mild or moderate symptoms, but for some it can cause more severe illness. (AP Photo/Jon Super)
Burnley FC vs Manchester City 3/14/2020

Mar. 17, 2020 03:46 PM EDT

NFL Network to broadcast 10 Conference USA football games

May. 20, 2019 05:58 PM EDT
DALLAS (AP) — The NFL Network and Conference USA have agreed to a four-year partnership that will put 10 of the league's Saturday football games on the network each...