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After the first year of college sports’ name, image and likeness era, the total amount spent was about $917 million according to estimates by NIL platform Opendorse. The following graphic shows the average value of some first year NIL deals.here
New online NIL marketplace connects fans to college athletes

By Ralph D. Russo Aug. 01, 2022 12:14 PM EDT

Baylor offensive lineman Mose Jeffery celebrates with fans who stormed the field after defeating Oklahoma in an NCAA college football game, Saturday Nov. 13, 2021, in Waco, Texas. (Ernesto Garcia/Waco Tribune-Herald via AP)
Extra points for Baylor and fan storming draw Oklahoma ire

By Stephen Hawkins Nov. 13, 2021 06:45 PM EST

FILE - BYU offensive lineman Brady Christensen, right, pushes running back Ty'Son Williams, left, for a touchdown in the second half during an NCAA college football game in Provo, Utah, in this Thursday, Aug. 29, 2019, file phto A deal BYU has made available to its football players could test how much allowing athletes to be compensated by outside companies for name, image and likeness can be used as a competitive advantage. On Thursday, BYU announced Built Brands —- a Utah-based company that makes protein-heavy snacks —- will give the opportunity for all 123 members of its football team to be paid to promote its products. . (AP Photo/George Frey, File)
Competitive advantage? BYU's NIL deal could test limits

By Ralph D. Russo Aug. 13, 2021 05:50 PM EDT

College sports trading cards latest byproduct of NIL policy

By Arnie Stapleton Jul. 23, 2021 04:12 PM EDT
You'll soon be able to collect trading cards of your favorite college athletes, the latest offshoot of the NCAA's milestone decision to allow student-athletes...

FILE - In this July 16, 2019, file photo, Herschel Walker talks about 150 years of college football during the NCAA college football Southeastern Conference Media Day in Hoover, Ala. Walker appears to have a coveted political profile for a potential Senate candidate in Georgia. (AP Photo/Butch Dill, File)
As Herschel Walker eyes Senate run, a turbulent past emerges

By Brian Slodysko, Bill Barrow And Jake Bleiberg Jul. 23, 2021 12:59 PM EDT

Auburn running back Tank Bigsby (4) tries to get around Texas A&M defensive lineman Jeremiah Martin (15) as he caries the ball during the second half of an NCAA college football game on Saturday, Dec. 5, 2020, in Auburn, Ala. Texas A&M won 28-20. (AP Photo/Butch Dill)
SEC on ABC: ESPN to be exclusive TV home, starting 2024

By Ralph D. Russo Dec. 10, 2020 05:22 PM EST

FILE - In this Nov. 23, 2019, file photo, Georgia defensive back Richard LeCounte (2) is greeted by fans before an NCAA football game against Texas A&M in Athens, Ga. Just in time for a key SEC East game against No. 8 Florida, No. 5 Georgia has to adjust to a rash of new injuries on defense after a rough weekend capped by safety Richard LeCounte avoiding life-threatening injuries in an accident while riding his motorcycle. (Joshua L. Jones/Athens Banner-Herald via AP, File)
No. 12 Georgia hopeful of LeCounte's return against Missouri

By Paul Newberry Dec. 07, 2020 04:10 PM EST

Notre Dame tight end Michael Mayer pulls in a ball for a touchdown against Pitt defensive back Paris Ford in the second half of an NCAA college football game Saturday, Oct. 24, 2020, in Pittsburgh. (Matt Freed/Pittsburgh Post-Gazette via AP)
Pitt S Paris Ford opts out of the remainder of 2020 season

By Will Graves Nov. 02, 2020 03:43 PM EST

Georgia defensive back Richard LeCounte (2) tackles Kentucky quarterback Joey Gatewood (2) during the first half of an NCAA college football game, Oct. 31, 2020, in Lexington, Ky. (AP Photo/Bryan Woolston)
Georgia star safety LeCounte injured in motorcycle wreck

Nov. 01, 2020 02:09 PM EST

In this April 7, 2020, photo provided by Louisville Slugger Museum & Factory, a “Flatten the Curve” banner adorns the 120-foot Big Bat outside Louisville Slugger Museum & Factory in Louisville, Ky., in an effort to help spread the "stay healthy at home" message and bring down the number of COVID-19 cases. (Louisville Slugger Museum & Factory via AP)
The Latest: Louisville AD: 15% cut from budget, furloughs

By The Associated Press Apr. 20, 2020 12:22 PM EDT

A ticket holder pauses outside a closed Goodyear Ballpark, spring training home of the Cleveland Indians and Cincinnati Reds baseball teams, reading a sign as to where he might get a refund for a canceled game, Thursday, March 12, 2020, in Goodyear, Ariz. Major League Baseball has suspended the rest of its spring training game schedule because if the coronavirus outbreak. MLB is also delaying the start of its regular season by at least two weeks. (AP Photo/Ross D. Franklin)
The Latest: Big South Conference cancels all spring sports

By The Associated Press Mar. 18, 2020 09:31 PM EDT

FILE - In this Oct. 21, 2018 file photo, former San Francisco 49ers quarterback Joe Montana speaks at a ceremony in Santa Clara, Calif. Hall-of-Fame quarterback Montana, looking to hit pay dirt in the legal marijuana industry, is part of a $75 million investment in a pot operator, it was announced Thursday, Jan. 24, 2019. San Jose, California-based said it will use the investment to grow a company that includes a farm, a retail store, distribution center and a delivery service. (AP Photo/Tony Avelar, File)
Football great Joe Montana looking to score with marijuana

By Paul Elias Jan. 24, 2019 06:07 PM EST