Sports marketing

FILE - Kentucky quarterback Will Levis looks for a receiver against during the first half of the team's NCAA college football game against Mississippi State in Starkville, Miss., Oct. 29, 2021. The quarterback with the active and entertaining TikTok account has become an intriguing NFL prospect. That combination of personality and athletic potential has never been more valuable in college athletics. (AP Photo/Rogelio V. Solis, File)

Kentucky QB Levis balances NIL gains with long-term goals

By Ralph D. Russo Jun. 30, 2022 01:22 PM EDT

FILE - UConn's Paige Bueckers stretches during a practice session for a college basketball game in the final round of the Women's Final Four NCAA tournament April 2, 2022, in Minneapolis. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. (AP Photo/Eric Gay, File)

Miami's Wong shows college sports hurtles toward free market

By Jim Vertuno May. 05, 2022 04:45 PM EDT

FILE - At left, former NFL and Univ. of Washington NCAA college football player Brock Huard talks on a radio show in New York. At right, former NFL and Univ. of Stanford football player Toby Gerhart watches play on the field from the sidelines during the first half of an NFL football game in Jacksonville, Fla. The Pac-12 is tapping into former football stars such as Brock Huard, Toby Gerhart and Lincoln Kennedy as it explores ways to boosts the conference’s fortunes on the field and off. The conference announced Monday, Dec. 20, 2021, the formation of the Pac-12 Football Alumni Council. (AP Photo/File)

Pac-12 taps into former football stars to boost conference

By Ralph D. Russo Dec. 20, 2021 11:08 AM EST

FILE - Maryland head coach Michael Locksley looks up to the scoreboard during the second half of an NCAA college football game against Illinois in Champaign, Ill., in this Friday, Sept. 17, 2021, file photo. Maryland has made it to the end of September unbeaten. Now, over the next two weeks, the Terrapins will find out how far they've come in coach Locksley's third season. On Friday, they host No. 5 Iowa. Then the following week, a trip to Ohio State looms. (AP Photo/Charles Rex Arbogast, File)

Unbeaten Terps enter grueling stretch, first up: No. 5 Iowa

By Noah Trister Sep. 28, 2021 05:28 PM EDT

FILE - In this Dec. 12, 2020, file photo, Minnesota running back Mohamed Ibrahim (24) carries the ball away from Nebraska safety Marquel Dismuke (9) during the second half of an NCAA college football game in Lincoln, Neb. As college athletes like Ibrahim begin making money from the use of their names, images and likenesses, concerns are being raised over how the new rules will affect team chemistry. (AP Photo/Nati Harnik, File)

Will athletes' new college cash flow impact team chemistry?

By Pat Eaton-Robb Aug. 24, 2021 02:05 PM EDT

College sports trading cards latest byproduct of NIL policy

By Arnie Stapleton Jul. 23, 2021 04:12 PM EDT
You'll soon be able to collect trading cards of your favorite college athletes, the latest offshoot of the NCAA's milestone decision to allow student-athletes...

FILE - Florida head coach Dan Mullen walks on the field before the Orange Bowl NCAA college football game against Virginia in Miami Gardens, Fla., in this Monday, Dec. 30, 2019, file photo. Florida football coach Dan Mullen received a three-year contract extension worth an additional $1.5 million annually following a disappointing season that closed with a three-game losing streak and included several public relations missteps and NCAA sanctions. The Gators released Mullen's contract Tuesday, June 1, 2021, in response to a public records request. (AP Photo/Lynne Sladky, File)

Florida gives Mullen 3-year extension, $1.5M raise annually

By Mark Long Jun. 01, 2021 12:24 PM EDT

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...