Analysis: Lacking foresight, NCAA playing defense again
FILE - In this March 14, 2012, file photo, a player runs across the NCAA logo during practice at the NCAA tournament college basketball in Pittsburgh. The NCAA is on its heels again, playing defense of its archaic amateurism rules after missing an opportunity to get out in front of an issue. (AP Photo/Keith Srakocic, File)
FILE - In this Sept. 18, 2010, file photo, former UCLA basketball player Ed O'Bannon Jr. sits in his office in Henderson, Nev. The NCAA is on its heels again, playing defense of its archaic amateurism rules after missing an opportunity to get out in front of an issue. Five years ago, a federal judge ruled against the NCAA in an antitrust lawsuit brought by former UCLA basketball star Ed O’Bannon, who claimed the association and its member schools and conferences had been inappropriately profiting from athletes’ names, images and likenesses without compensating them. (AP Photo/Isaac Brekken, File)
FILE - In this March 29, 2018, file photo, NCAA President Mark Emmert speaks during a news conference at the Final Four NCAA college basketball tournament, in San Antonio. The NCAA is on its heels again, playing defense of its archaic amateurism rules after missing an opportunity to get out in front of an issue.
(AP Photo/David J. Phillip, File)
FILE - At left, in a June 27, 2019, file photo, Big East Commissioner Val Ackerman smiles at a press conference in New York. At right, in a Dec. 4, 2018, file photo, Ohio State athletics director Gene Smith answers questions during a news conference in Columbus, Ohio. The NCAA earlier this year formed a working group, led by Ohio State athletic director Gene Smith and Big East Commissioner Val Ackerman, to come up with a way athletes could be compensated for their names, images and likenesses. Last week, California’s governor signed into law a bill that prevents colleges and universities in the state from prohibiting its athletes from making money from things like endorsements or autograph signings. Politicians in other states, taking note of growing public support for college athletes being able to cash in on the billion dollar business their work and talent makes possible, were quick to jump on board. (AP Photo/File)